Aditya Birla’s brand Abof has made the first foray outside its own portal. Now, the brand followers can easily access abof’s latest apparel collection and other product range at Amazon Fashion. Abof’s fashion collection on Amazon includes over 1,200 products in apparels with the price ranging from Rs. 395 to Rs. 1995. The product basket is soon expected to expand and it will soon offer footwear and accessory categories as well.
Abof, crafted specifically for millennial, offers a variety of merchandize for both men and women across apparel, footwear and accessories.
With Amazon Fashion being one of the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewelry, Abof aims to increase the accessibility of branded merchandize to a new and wider user base through their partnership with Amazon.