Asia’s online fashion destination — Zalora declared its partnership with Singapore Fashion Week as the official e-tail partner.
This is going to be the second time that the online fashion brand is getting engaged with one of the biggest fashion events in the region. Singapore Fashion Week is one of the biggest fashion events of the year. At the show, Zalora will be presenting three Singapore designers and labels — Stolen, Aijek, and Max Tan in the Fashion Futures Showcase.
The best news for fashion aficionados in Singapore is that the collections which will be displayed durgin the show are available on Zalora for purchase.
As the official e-tail partner, Zalora will be hosting a shoppable Singapore Fashion Week microsite on Zalora.com that will feature curated collections from Fashion Futures Showcase and Singapore Fashion Week Access, a dedicated show segment for Singapore designers. As part of Zalora’s commitment to stay up-to-date with the latest trends within the industry, Zalora is embracing the ‘see now, buy now’ model enabling fashion show goers to purchase their favourite looks immediately.