Esprit India has exclusively signed an online partnership with online fashion retailer Myntra.
Esprit will sell its men’s and women’s casual wear range on the platform, and will launch its latest collection exclusively on Myntra. The all new winter wear collection by Esprit will look to revive 90s fashion and sports luxe in a selection of 405 different styles.
Gunjan Soni, CMO and Head of international brands business, Myntra said, “Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion. It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India.”
Guillaume Thery, GM Asia-Pacific with Esprit, added: “Esprit has built strong brand equity among shoppers in India over the years. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level. Myntra was the obvious partner of choice given their understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region.”
Myntra has been counted as India’s leading fashion e-tailer and home to the largest selection of international premium fashion brands, including Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel and many more.