Recently a report came the Vietnamese branded goods market may reach $2.7 billion in value by next year from London-based market research firm, Euromonitor International Ltd. And the reaction to that can now be seen.
Zara Vietnam has decided to open its first store in July, though there is already a Vietnamese website selling Zara items, with a showroom in Ho Chi Minh City, but the shop sells end-of-season lines that are alternatively sourced.
Euromonitor’s report said – now more people can afford branded goods, international fashion brands such as Gap, Mango, Nine West, Ralph Lauren and Topshop have become the choice of many young Vietnamese, especially office workers.
Zara is owned by Inditex, has 7013 shops including 2000 Zara outlets. If the Spanish fast fashion giant follows its normal international expansion course, it will likely roll out some of its other brands in the market, including Bershka, Pull & Bear, Massimo Dutti, Stradivarius and Zara Home.