With the Funan DigitaLife Mall (Singapore) closing for renovations this month, some of the retailers at the IT and electronics hub have indicated of moving operations online, but two players are still sticking with brick-and-mortar stores.
AddOn Systems, which has been at Funan for as long as the mall has existed and sells laptops of various brands such as ASUS and Dell, and also provides IT services to consumer and corporate clients, believes physical stores offer an experience to customers that cannot be replicated.
AddOn’s sales and marketing director Constantia Ang said “some of the challenges facing her company include manpower issues and changing customer dynamics, which she said have evolved from customers having to negotiate in-person when the business first started, to the availability of information online today. And these challenges come amid a soft retail market”.
In recent PwC’s report it was found that 60 per cent of Singaporeans surveyed shop online at least once a month and role of brick-and-mortar stores will change. Now days, they need to engage and to be always on, and to reach out to the consumers on the e-commerce, as well as providing the experience – the physical experience when the consumer comes to the store.