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Hamleys’ New Flagship store in China

Hong Kong’s C.banner, an international integrated retailer has opened its first Hamleys China flagship toy store in Nanjing. It has further plans to expand across Mainland China in the coming years.

The store houses a vast variety of traditional to state-of-the-art educational items for children of all ages. For the “Toy Museum” outlet, Hamleys has partnered with many world-renowned toy brands, such as Hasbro, Mattel, Lego, and others. The store will have the brand’s famed teddy bears.

Based on the Hamleys brand, C.banner International will design and build a consumer complex comprising various sections, including children’s entertainment, education, clothing, daily necessities, culture and catering.

Two special party houses have been designed and built inside the Hamleys’ China flagship with a host of different themes to choose from. Facilities like remote car racing and shooting games at the store are poised to enhance children’s response sensitivity.

The company has plans to roll out more stores in core cities such as Beijing, Shanghai, Xuzhou, Hangzhou and others.

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