Almost a decade old contemporary South Korean fashion brand H:Connect, has subsequently evolved into a known brand in the Asian fast fashion market.
To expand its reach and to further grow the network, the label officially opened its first Southeast Asian store in Singapore. The store is located at Bugis Junction.
The brand that delivers stylish attires to fashion aficionados at economical price serves the fast fashion market in the Asia region. It plans to make the most of the rising appeal of the Korean Wave across Southeast Asia, which is driving Korean exports of various markets such as fashion, entertainment as well as cosmetics.
The brand has visibility across South Korea, China and Taiwan through 300 H:Connect stores. This also includes a flagship store in the Gangnam district of Seoul.
The newly opened store will feature the latest men and women collection. This collection has been segregated into three themes — City Dweller, Nostalgic Insta and Athleisure. These themes mainly showcase the understated designs, combining vintage denim with floral prints and embellishments, statement sweaters, pullovers and denim with a Korean street-style vibe.
By taking advantage of brand’s extensive supply chain resources wherein the designers move concepts from the drawing board to the showroom floor in as little as two weeks, makes it one of the best-positioned specialty retailers in the field.
Tailored retail experience, coupled with the logistics assets and economically priced items than the competitors, H:Connect is poised to grow significantly in the next few years.