To multifold the reach, network and visibility of the brand, CJ O Shopping, one of the most trusted, and largest TV home shopping networks in South Korea, is all set to launch a flagship store on the Lazada’s online marketplace.
CJ O Shopping’s product basket includes wide range of lifestyle and fashion brands, and this step will facilitate the network to spread out and introduce its house brands in various categories such as cosmetics to 560 million consumers in Southeast Asia, including Singapore.
Lazada is one of the biggest eCommerce websites that covers Indonesia, Malaysia, Singapore, Thailand, the Philippines and Vietnam. This partnership will augment CJ O Shopping’s client base and will also enhance the visitors on the online marketplace.
The flagship store will initially commence from Malaysia, followed by Thailand which will gradually expand its reach in other countries. With this partnership, CJ O Shopping also plans to turn out to be the biggest online distributor of South Korean products in Southeast Asia.
Established in 1990s, CJ O Shopping was the first registered TV home-shopping company in South Korea. The pioneers in TV home-shopping business, CJ O Shopping, initiated the home shopping concept in South Korea and gradually widened the network abroad. It commenced with China and today it has presence in nine countries.