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Lazada’s 12.12 sale fetches $40.5 million

Lazada Group’s Online Revolution, also known as 12.12, has again hit the hammer on the nail. It has proven to be the biggest online shopping event in Southeast Asia, ringing up US$40.5 million in sales.

About 60 per cent of the gross merchandise value (GMV) of the December 12 event came from mobile, with shoppers spending an average of 12 minutes on Lazada apps browsing deals from international and local brands and sellers.

Complementing the theme ‘Brands for All’, the 12.12 event featured more than 500,000 offers and flash sales from more than 1000 brands and 55,000 sellers. Best-sellers included shower gels and mascaras, tote bags and bracelets, vacuum cleaners and tableware, and virtual-reality headsets and speakers.

According to Maximilian Bittner, CEO, Lazada Group, the sale became highly anticipated among more consumers in Southeast Asia, who are no longer just from large cities, but also from small cities and rural areas.

He added, “This year, the difference was consumers clearly shopping for everyday products such diapers and groceries, as well as higher-value items from trusted brands.”

Lazada has a presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.