Macy’s, Inc., one of the premier department store chains that deals in clothing, footwear, accessories, bedding, furniture, jewelry, beauty products, and housewares will soon be hitting the virtual space in China with its own e-retail site. The company operates in about 870 stores in 45 states and is gradually increasing its reach by the day.
Macy’s has been selling online in China since last November. The company opened a storefront on Tmall Global, a dedicated site for imported products, and is operated by Alibaba Group Holding Ltd. In order to increase the digital presence in the world’s largest eCcommerce market – China, Macy’s Inc. has decided to launch a Chinese e-retail site next year. China is an important market for the company as a huge number of Chinese consumers shop in Macy’s stores when they travel to the U.S.
The brand is leaving no stone unturned to connect online with the young Chinese customers. According to the company, a live online broadcast attracted an audience of about 100,000 Chinese consumers.
Alibaba had lately declared that Macy’s has become one of the most popular sellers on Tmall Global where it sells 1,500 fashion products from elite brands such as Kipling, Anne Klein, Tommy Hilfiger and Fossil. The brand does not operate physical stores in China and sells online only.