In a unique offering, Furla Singapore has launched ‘Made For You’ personalisation service to further enrich the relationship with its patrons. The Italian luxury brand will offer up to 8500 combinations overall, comprising a mix of combinations of fabrics and fixtures.
The innovative made-to-order service offers a unique luxury experience within the premium segment. In a statement, the company said that it is for the first time that Furla’s joyful message, contemporary creativity and finest Made in Italy expertise will be customisable in a light-hearted, intimate and engaging manner.
This platform will enable the customers to design their exclusive Furla dream bag by unleashing their creativity. to further add to the charm, they will also be able to choose between the bestselling Furla Metropolis cross-body bag or the new IT Bag Artesia top handle style.
All the products are lined in leather and materials that will be used for the Metropolis bag under the ‘Made For You’ service includes calfskin, ostrich, crocodile, snakeskin and calf hair whereas the Artesia can be customised in calfskin and ostrich. The kaleidoscopic colour palette features up to 39 shades that differ from the seasonal assortment.
Besides choosing the leather, customers will also be able to choose the colour of the stitching, clasp and hand-painted edges. With so many options to put across on a canvas the customer will be able to create unique tonal or contrasting one-of-a-kind effect for their product. The selection of clasps includes silver or gold metal, plus black or tone-on-tone enamel. This is not all, each bag can be monogrammed or personalised according to the customer’s desire.
The processing of the product can be slow as a product may take between eight and 12 weeks, from order to delivery, depending on the material and other stuff preferred. The service is available only in company’s Marina Bay Sands flagship store.