Following a rapidly built network of stores across Asia, Owndays, fashion glasses and sunglasses manufacturer, has made its debut outside its region. This is Japanese eyewear retailer’s pilot foray outside Asia-Pacific.
Within three years of international expansion the brand has already started trading in Singapore, the Philippines, Australia, Vietnam, Taiwan, Thailand, Cambodia and Malaysia. Netherlands has become company’s 10 market.
The design for the first store in the Netherlands has been retained true to its Asian format. The eyewear brand plans to open 30 stores in the Netherlands in the next three years.
Owndays Europe stores carry more than 1500 designs of frames ranging from basic and functional to stylish and fashion-forward so customers can pick the right pairs of glasses to suit their lifestyles or to match occasions and functions. With a team of in-house designers based in Japan, the brand regularly adds new designs to its existing collections so customers always see something new each time they visit the shop.
Owndays already has more than 170 shops in Asia-Pacific and sells more than 1.5 million pairs of glasses a year. It is one of the few optical retailers internationally which has adopted an entirely private label system, managing the entire process from design and manufacturing to inventory management and retail.