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Royal Enfield launches first store in Thailand

Bike maker Royal Enfield has launched its first store in Thailand.

The company will sell its complete range of motorcycles, apparel and accessories in its first store in Thonglor, Bangkok, Royal Enfield said in a statement.

The company also announced prices of its models to be sold in Thailand, ranging from THB 1,79,800 for the Bullet 500 to THB 2,19,800 for the Royal Enfield Continental GT 535cc caf racer.

As per the Business Head of Royal Enfield International, Arun Gopal, the company’s phenomenal success in India has given it the confidence to thrive in similar markets like Thailand and Indonesia, which will propel the growth in Asia.

“We believe that once we are successful in Bangkok, our brand and products will resonate very well in other key Thailand cities as well,” Gopal said.

“We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade,” he added. The company’s first retail store in Thailand has been set up by General Auto Supply Co Ltd.

Royal Enfield has been expanding its global retail footprint across the UK, Europe, Latin America, the Middle- East and now in South East Asia as part of its strategy to become a leader in global mid-sized motorcycle segment. It had recently launched in Indonesia. Last year, the company had announced its entry into Thailand, the fifth largest two-wheeler market in the world.

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