In order to engage its first portal-in-portal site in South-east Asia, Samsung Malaysia Electronics Sdn Bhd established a partnership with online shopping mall Lazada Malaysia.
Jimmy Tan Chee Wee, Head of Consumer Electronics Business said that the partnership would allow more Malaysian consumers to shop online for their desired Samsung home appliances.
He further said, “Today, many consumers are tech-savvy and enjoy online shopping on their own space, and the partnership will help them enjoy savings and convenience as compared to the conventional way of shopping.”
He shared that the collaboration would provide SME a greater opportunity to reach a wider customer base through online portal and mobile applications, and share the latest promotions as well as product information at the same time.
As per Tan, “Lazada helps to track every shop within the onsite portal according to the postcodes to ensure each of them is geographically tagged and catalogued to fit the shopper’s address. This will bring them to the nearest SME retail shops, automatically entitling them to free and fast delivery.”
Tan explained, “The products offered online range from smartphones to televisions and refrigerators and have no price differences between online and offline products.”