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Tryano – The new beauty & fashion hub at Yas Mall in Abu Dhabi

Chalhoub Group – one of the major players in the beauty, fashion and gift sectors has added one more gem to its success collection by opening its new department store, Tryano, at Yas Mall in Abu Dhabi.

Since its inception in 1955, the Chalhoub Group has been an expert in retail, distribution and marketing. It is a leader in the fields of beauty, fashion and lifestyle in the region.

The store itself is an attraction due to its design and appeal while you shop in. Famous retail architects HMKM which is London-based was dealing with the store’s interior by which the brand has made its promise of providing an entertaining environment and a visual appeal, with display techniques that are new to the region and some world exclusives in terms of retail design.

“We are excited about the opening of Tryano, a new concept store catering once again to the demands and expectations of our consumers and filling a gap in the market with choice, width and depth,” says Patrick Chalhoub, co-CEO of the Chalhoub Group.

The remarkable success of Level Shoe District in Dubai Mall that hosts the journey of beautiful shoes through 96,000 square feet of impeccably designed space has enforced the group with a sure success model to open this store.

Tryano will serve as an arena of beauty products, bags, accessories and children’s items for which it is very well known presented on three floors, arranged by themes and categories.

The group is expecting same success as its Dubai counterpart with this store and is very much energized for the coming time.