Banking upon the huge consumer base coupled with FC Barcelona’s fan following, one of the world’s most popular football clubs, one of the largest eCommerce company (by revenue) – JD.com, announced the launch of the FC Barcelona Flagship Store on JD.com’s cross-border eCommerce platform- JD Worldwide.
This is for the first time that the FC Barcelona will have a store on a Chinese eCommerce platform. The exclusive store will offer a wide selection of authentic merchandise to the millions of FC Barcelona fans across China.
The store on JD.com will feature a selection of official and authentic FC Barcelona merchandise from the world-famous club. The product basket will include football kits, training gear, accessories and others for the succor lovers.
The merchandize collection will also feature exclusive branded shirts from some of the club’s players, including Lionel Messi, Luis Suarez, Neymar, Andrés Iniesta and Gerard Piqué.
JD Worldwide believes that this partnership with FC Barcelona, one of the best known global sports brands across the globe, will enable it to grow the position in China.