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Girnar Software ties up with Emtek

With an aim to strengthen the grip in the online automobile classifieds business in the country, Girnar Software has entered into a joint venture with Indonesia-based Emtek, one of Indonesia’s most prominent media and content firms.

Southeast Asia’s leading automobile classifieds company Girnar Software Private Limited, has entered into this joint venture with PT. Kreatif Media Karya (KMK), the digital business arm of PT ElangMahkotaTeknologiTbk (Emtek) through its subsidiary CarBayPte Ltd.


Both the companies will focus on revolutionising the fragmented automobile classifieds industry in Indonesia with this JV by empowering the consumers as well as the dealers with new age tools and technology.

As per the pact CarBay shall have 70 per cent stake in the JV and KMK shall own 30 per cent.

The Joint Venture will offer its services through Oto.com which means “auto” in Bahasa. This platform will act as an intermediary that will connect the consumers with the automobile manufacturers and dealers. Besides a range of pictures, consumers will be able to obtain extensive information about specifications, prices, features, reviews and road tests of various car and motorbike models in the research sections of the website.


This platform will offer all the important updates from the automobile industry and will also allow users to compare multiple car/motorcycle models. Furthermore, all the latest information such as new car/motorcycle launch, price changes and other significant information will also be available at the website.

Speaking on the association, MohitYadav, CEO of the Joint Venture said, “We are thrilled to have Emtek by our side as we embark on this journey. Having them on board will help us strengthen our position and reach a wider audience base. With our tech expertise and Emtek’s network in Indonesia, we are confident that Oto.com will forge a leadership positon in the Indonesian market.”


AdiSariaatmadja, President Director of KMK said, “Providing Indonesian consumers with an intuitive platform to serve their needs for automobile information is critical. Oto.com allows users to browse through a plethora of content on all models offered in the country thereby allowing them to find the right car for themselves. Thisseamless car search tool is a great step towards enabling the Indonesian automobile classifieds ecosystem.”

Elaborating on GirnarSoft’s decision to venture into Indonesia, Mohit added “Indonesia is an exciting market to be in. With steadily increasing GDP, Indonesia’s burgeoning middle class’ disposable income levels have been climbing upwards thereby granting an aspirational status to ownership of automobiles. Furthermore, with steadily increasing internet and mobile penetration, more and more people are spending their time on the internet thereby providing a window of opportunity to take vehicle discovery process online. The combination of the aspirational demographics, good economic indicators, increasing internet penetration and Indonesia’s key position in Asia makes it an attractive and important market for GirnarSoft.”

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