With an aim to achieve Rs 200-crore [U$30 million] turnover from the Indian market by 2021, the Malaysia’s chicken-based restaurant chain Kenny Rogers Roasters is all set to open its first outlet in India this month.
Owned by Malaysia’s Berjaya Corporation, Kenny Rogers Roaster restaurants are spread across 14 countries including China, Malaysia, the Philippines, Singapore and the US, and it currently has more than 400 stores across these destinations.
The company is hopeful of the response from the Indian crowd. It has further plans to expand its reach in the country and is aiming to open up to 50 stores in the future. The company believes to achieve this target in the next five years.
Its first restaurant will be in Noida and will be operated by master franchisee Troika Hospitality India. The master franchisee managing partner plans to open eight to 10 restaurants in north India by the end of next year. This will be the first expansion phase followed by covering other parts of the country. All the outlets will have a mix of company-owned store and franchises.
Keeping in mind the huge vegetarian consumer base, Kenny Rogers Roasters, a well known name in the international food industry, renowned for offering succulent and mouth watering chicken delicacies, will also serve vegetarian food in India.