With revamped OLX app, the company is all set to increase the penetration of online classifieds across regions, age groups, and categories.
The new features in the OLX App are poised to attract more traffic to the platform. Some of the most attractive features of this revamp include making it hyperlocal and safer.
The company believes that it has penetrated well in the used products segment as transactions pertaining to used automobiles, electronics, furniture and mobiles have been doing well.
With the revamped app the company hopes to push transactions in pre-owned fashion products and accessories besides musical instruments, sports equipments and vintage goods. These categories are believed to be underpenetrated but the company expects to double its growth rate over the next one year, courtesy the new app.
Registration on the new OLX platform will be mandatory but the overhauled app will enable the user to register on the website via Facebook, phone number or Google+. This feature will make the overall experience more secure and effortless.
The new OLX app also comprises an image recognition technology which will reduce the uploading time of the product. Posting a product will be done in less than half time taken earlier. The process will be as simple as — Click, mention price, and post!
To make the platform safer for women users ‘Chat First’ feature will stay but the app will do away with the contact number. Seller can share numbers once they are confident of the buyer’s identity and intention of buying.
