According to an announcement by Samsung Electronics, Samsung Pay can now be obtained for franchises in South Korea, owned by Shinsegae, which owns its own brand of department stores.
The mobile payment service will be available in Starbucks — the coffee chain, which is operated by Shinsegae in South Korea and famous brands such as E-mart, Shinsegae Food, Shinsegae Dutyfree, and Every Day Retail.
As per Samsung, the holdup was caused by the difficulty in providing consumers with discounts, points, and membership services. Shinsegae has been resisting allowing Samsung Pay in its franchises to promote its own counterpart SSG Pay.
Samsung Pay hit 2 trillion won transaction as of August and is among the most popular mobile payment services provided by a handset manufacturer. Samsung controls over 70 percent market share in South Korea, its home country. It supports all credit cards except Citi’s in South Korea. Support for Citi will begin in the first half of next year.